The ever-evolving landscape of social media is no stranger to change. Over the past decade, major platforms such as Facebook, Twitter, and Instagram have rolled out numerous updates and enhancements. While adapting to these changes may take some time, it’s widely acknowledged that most of these updates contribute to improved user experiences and more effective marketing strategies.
Continuing in this tradition, social media is once again undergoing a transformation. What’s the latest update, and how will it impact marketers? What strategies can businesses employ to harness the potential of this new change? In this comprehensive guide, we offer insights and solutions to these questions and more. Keep reading to stay informed and stay ahead!
Instagram’s Latest Update: Embracing Originality
Have you ever been guilty of reposting content on Instagram? No worries, we’ve all been there. Reposting has been a great way to keep your audience engaged, stick to your social media content schedule, and enhance your visibility without having to create content from scratch. It was a tried-and-true strategy. However, times are changing.
Instagram’s latest update operates on a new algorithm that’s all about boosting original content while paying less attention to reposted material. This algorithm shift was officially introduced by Adam Mosseri, the Head of Instagram, back in April. In his announcement, he made it clear that Instagram’s new ranking system is all about prioritizing originality.
In a nutshell, Instagram’s algorithm now rewards the efforts of the content’s original creators and doesn’t give as much credit to those who simply reshare it. While the primary goal behind this update is to motivate and recognize content creators while reducing repetitive posts in users’ feeds, the reality is that this change will have a more significant impact on marketers compared to the average user.
The Changing Landscape of Social Media: Implications for Marketers
The evolving dynamics of social media bring a mixed bag of news for marketers. On one hand, the days of elevating your page’s ranking with reposted content are over. It used to be a convenient shortcut compared to crafting fresh content from scratch.
However, things have taken a different turn as Instagram, for instance, is now turning a blind eye to shared content. This means marketers need to shift their focus towards generating fresh, original content regularly. Admittedly, this may sound like a lot of effort, but the silver lining is that content creators are now reaping the recognition they deserve. After all, it’s only fair that someone who put in the hard work to create content gets the credit they’ve earned, isn’t it?
In essence, this shift presents an opportunity to gain a competitive edge. Savvy marketers who consistently churn out original content will find themselves ascending the ranks due to their dedication and creativity. It’s your work and your vision, not a competitor merely sharing your content.
In a nutshell, social media is rapidly evolving. If you’re determined to boost your page’s ranking and outpace your competition, embracing the creation of original content is the key to success.
7 Advantages of Crafting Original Content for Your Business
Why should you invest in generating original content? Is it worth the effort when you can simply repurpose someone else’s content to populate your social media calendar? Let’s delve into the numerous ways original content can significantly benefit your business.
Enhanced Trust and Credibility
Customers tend to place more trust in custom content compared to advertisements or content shared by other brands. Marketers who produce original content are often more successful in attracting and retaining customers than those relying solely on ads and reposted material.
The shifting landscape of social media ranking factors can impact your web traffic. Original content can serve as a powerful magnet, drawing substantial organic traffic to your website. Since the content is uniquely yours, you have the freedom to optimize it for maximum traffic generation.
Strengthened Customer Relationships
Building strong relationships with your audience is a pivotal aspect of business growth. While sharing others’ posts might seem like a way to keep your audience engaged, customers can discern original content from shared material. They tend to connect more deeply with brands that maintain originality.
Heightened Brand Recognition
Another significant advantage of consistently producing exceptional content is an increase in brand recognition. Your brand’s visibility will grow, extending its reach globally.
Establishment as a Niche Leader
In today’s saturated online business landscape, customers seek assurance of your expertise before entrusting you with their needs. The evolving focus on original content in the realm of social media provides an excellent opportunity to demonstrate thought leadership within your industry.
Enhanced Social Media Engagement
Original content is your ticket to ramping up engagement and encouraging sharing. It possesses an inherent appeal that can convince your audience to readily spread the word. Stay true to your brand’s uniqueness and authenticity.
Elevated Sales and Conversion Rates
Collectively, these benefits pave the way for a higher conversion rate, ultimately resulting in increased sales and revenue for your business.
5 Pro Strategies for Crafting Original Content
Understand Your Audience
To embark on the journey of creating original content, you must begin by understanding your target audience. Before diving into content creation, it’s essential to recognize the specific audience you intend to reach. Who comprises your audience? What are their needs and desires? These insights form the foundation for crafting content that is not only original but also of high quality and relevance.
Offer Solutions to Their Challenges
Original content encompasses not only the message itself but also the manner in which it is conveyed. After gaining a profound understanding of your audience’s requirements, the next step involves providing a unique solution to their problems. Instead of duplicating existing work, strive to genuinely identify gaps and fill them with original products or services.
Embrace the Art of Storytelling
As mentioned earlier, the message and the delivery method are equally crucial aspects of originality. With a distinct solution tailored to your audience’s needs, the next step is to craft a compelling narrative. Whether you’re recounting others’ stories, sharing your brand’s journey, or offering your personal experiences, storytelling is a powerful approach. The objective is to establish a connection with your audience and reassure them that your brand indeed holds the solution.
Convey Authentic Emotion Storytelling
It offers a unique opportunity to express genuine emotions, as sales are fundamentally driven by feelings. If your content fails to evoke an emotional response from your audience, it’s likely to be ineffective. Amidst the saturation of advertisements and businesses seeking consumer spending, it’s crucial to stand out by showcasing your authentic care and concern for your audience. Focus on their needs and well-being rather than merely pursuing their money.
Harness the Power of Visuals
While written content holds undeniable value, experienced marketers understand that visuals are an ideal way to elevate engagement and create lasting impressions. You can seamlessly integrate infographics and videos into your written content or opt for a video-centric approach. Visual elements substantially enhance the originality of your content while forging deeper connections with your audience, a realm that written words often cannot reach.
It has always held a prominent position, and with the evolving landscape of social media, the emphasis on originality is intensifying. This transition bodes well for astute marketers who already prioritize original work. For those who are yet to embrace this approach, we encourage you to leverage these professional strategies.
For expert guidance and assistance, do not hesitate to reach out to VAS webwork. We are here to support your endeavors!
Interested in more valuable tips? Check out our other blogs.